Chewing gum beginning to lose its pop Published: March 21, 2014

Gum seems as appealing as that sticky wad on the bottom of a shoe these days, according to The Associated Press.

It's not that Americans don't ever enjoy a stick of Trident or Orbit, the two most popular brands. They just aren't as crazy about chomping away on the stuff as they once were, with U.S. sales tumbling 11 percent over the past four years.

No one in the industry can pinpoint a single factor that's causing the decline — the theories include an unwillingness to shell out $2 or more for a pack in the bad economy or that advertising veered too far from underlining gum's cavity-fighting benefits. But the biggest reason may be that people simply have more to chew on, the AP reports.

H/T: Yahoo
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