TECH: A few high-tech touches will make the Si Rui appeal to gadget freaks. Drivers will be able to see in the dark thanks to a night vision system, which will display an enhanced view of the road ahead to the driver through a heads-up display on the dashboard. The dash also features a 10.2 inch touchscreen to control navigation, parking and entertainment systems. A 500 gigabyte hard drive can hold 1,000 movies and 100,000 songs.
NAME: Si Rui is a made-up word in Chinese. Its closest meaning would be "perceptive."
WHY IT MATTERS: BYD's third-quarter profit plunged 94 percent to 4.6 million yuan as the number of cars sold fell 18 percent year-on-year to 77,000. Clearly, having a hit in China's car market, which saw sales of 18.5 million vehicles last year, would be a huge help to BYD and investor Buffett, who spent $232 million on a 10 percent stake in 2008. The wisdom of that investment, which was based on the attractiveness of BYD's battery technology, now looks a bit doubtful.
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