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Sat July 5, 2008

Chocolate pairs well with plenty — but olives?

 
 
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By Carrie Coppernoll
Olives with white chocolate sounds like a bad idea to me, but apparently it's delicious. That's what Teresa Wall says. I'll just take her word for it.

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Monday is Chocolate Day, and who better to talk to than Wall, who owns 42nd Street Candy Co. in Oklahoma City.

We talked about all kinds of decadent issues — the economy, the trends, and oddly enough, olives.

Cash for chocolate
Even though the economy is lagging, chocolate sales are going strong, according to the National Confectioners Association. Sales are up 2 percent from last year, according to the association. Wall has solid sales in her shop, too.

"When people get stressed or they get concerned and worried about things, they typically still buy chocolate,” she said. "People will give up a lot, but not their chocolate.”

Even the expensive chocolate is moving off the shelves. Wall recently began selling Michel Cluizel, a fancy-pants chocolate from Paris. It goes for $49.99 a pound, and Wall's shop is the only place in Oklahoma to find the top-shelf sweets.

Taste trends
Fine chocolate tasting has long been considered a European trend, but Americans are becoming more comfortable trying new flavors, Wall said. As a result, more European sellers are sending their products to the U.S. And Wall's customers are giving them a try.

"For the longest time, it was milk chocolate or nothing,” she said. "That was it. It was very difficult to get our customers to try anything that had to do with dark chocolate.”

Now Wall and her customers are a little more adventurous. Enter the olive. Married with white chocolate, it's apparently a nice flavor, Wall said. Another one: bacon and maple syrup.

I'll take her word on that one, too.

Annaclairs and oddities
The more I looked around