Clark credits his production staff, which keeps him in new ideas and helps whip them into shows. Also he admits, the folks out here in middle America likely don't get much of a chance to see his short-lived "failures."
He calls his company small, although he admits the dollar volume seems substantial. "Hey," he said, "That's (gross volume) what comes in the front door. The real problem is to see how much of it we can hold onto."
But even over the phone, he sounds as if he wouldn't have it any other way.
His production company works out of a small three-story building in "beautiful downtown Burbank. We have from 50 to 60 people around here up to a couple of hundred, depending on what is going on. Everybody in the company is a jack of all trades ... I think that's one of our success secrets.
"Even my wife ... she works almost as my secretary scheduling appearances and travel. She's not into the production end of it ... she's more in office production. She always complains she's not one of the highly-paid members of my staff, but she's my right arm."
And a family? In the midst of all this TV, travel and tumult?
"Yeah, I've been pretty lucky there. The oldest boy is prducing a syndicated show called Putting On the Hits. My middle son is into film production. My daughter is still in school.
"Right now it looks like all of them might end up in the business."
In the family store?
"Well, maybe," Clark said. "If that works out, it would be nice.
"I'm happy they like the business. I've always felt and told them it certainly has its ups and downs. And, you may not make a lot of money all the time. But you can count on this; TV is never dull."
The McCain Brothers Ben and Butch are adding another notch to their belts as KTVY Channel 4's own little entertainment conglomerate.
This week, radio stations all over the country should begin playing the pair's new single release "If Love Were a Crime, I Couldn't Get Arrested." The single also is a track on their "McCain Brothers Three Little Words" album on Rise and Shine Records.
As the dervish-like duo wheeled in the other morning to note the happy event, they pointed out copies of the record were going out nationwide all last week. They also noted they're hoping the record will become a runaway hit.
The brothers, born in Muleshoe and raised in Bovina, Texas, brought their brand of TV charm to Oklahoma City from Amarillo in 1981. They are the only brother news-and-weather team in the country and have made their Channel 4 program one of the highest rated early-morning shows in the nation. BIOG: NAME:Archive ID: 221176