TV ratings: Serious condition
Even though the Sooners improved this season, their TV ratings didn't show similar increases. While Bedlam games drew well, OU's best non-Bedlam rating was only a 4.4 against Kansas State. The Sooners' first-round loss to Iowa State in the Big 12 Tournament managed only a 1.2 rating.
Big Monday factor: Guarded condition
Marquee matchups were limited for the Sooners this season. They had just one Big Monday game — a win against Texas — but they beat NCAA Tournament teams Kansas, Oklahoma State and Iowa State. Rematches next season should be good draws. While the nonconference schedule isn't set, OU is expected to play Arkansas and Texas A&M on the backside of their home-and-home nonconference series.