College basketball: OU, OSU matchup would help save All-College

Even then, it might be worth asking if the All-College is worth saving. Is an off-campus, marquee matchup good for college basketball?
by Berry Tramel Published: December 13, 2012
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The 77th All-College convenes Saturday in, like always, downtown Oklahoma City. But unlike always, the future is not confirmed for the city's oldest sporting event.

What once was an eight-team holiday basketball tournament, then became a four-team tournament and finally a four-team doubleheader now is a two-team affair. OU and Texas A&M play at 1 p.m. in what will be a sleepy Chesapeake Arena. If the crowd reaches 4,000 fans, I'll be surprised. The Tulsa 66ers would draw more, so long as Reggie Jackson suited up.

The market for pre-New Year's college basketball, especially off campus, has dried up. Here and yon. Last Saturday in Houston's Reliant Stadium, Texas and UCLA played in front of an announced crowd of 2,797 that apparently was much smaller than that.

The only long-term solution for the All-College is Bedlam. OU and OSU playing a doubleheader, men and women. That would bring people to the ‘Peake. We're pretty sure.

OSU athletic director Mike Holder is on board.

“That's what everyone wants to see,” Holder said. “Why not give it to ‘em? Makes a lot of sense to me. What you're trying to do is a draw a crowd. Bedlam tends to do that.”

But Oklahoma AD Joe Castiglione has reservations. He's not crazy about the potential of playing the Cowboys four times in a season. Castiglione also wants to protect the relevancy of the Bedlam Series on each campus; that game is a huge part of both schools' season ticket package.

“Could be some new idea that helps the event re-invent itself, but right now, I'm certainly not seeing that occur,” Joe C. said.

Before we flog Castiglione, know that he and his school saved the All-College this year. The event was about to go belly-up before the Sooners offered up A&M as an opponent and agreement was reached to make it the All-College.

The All Sports Association wanted to include the OU-Vanderbilt women's game, scheduled for Sunday in Norman, as a doubleheader, but that didn't work out. So we've got one game, between schools a lot more interested in their impending Cotton Bowl than their basketball teams.

And it raises the question. Is the All-College worth saving? Its history is grand, and its decades-long importance in maintaining OKC as a basketball destination is indisputable. But now the All-College is long past its prime. Is it long past its usefulness?

No, says Holder: “Anything that's good for Oklahoma City and the All Sports is good for us. They've done so much for so long for athletics in general and college athletics in particular, to promote it, grow it in the state of Oklahoma, keep it in the forefront of people's minds.

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by Berry Tramel
Columnist
Berry Tramel, a lifelong Oklahoman, sports fan and newspaper reader, joined The Oklahoman in 1991 and has served as beat writer, assistant sports editor, sports editor and columnist. Tramel grew up reading four daily newspapers — The Oklahoman,...
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