College football playoff won't have title sponsor
Published: March 13, 2013
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The college football playoffs that are scheduled to start in the 2014 season will not have a title game sponsor, reports ESPN.com.
The conference commissioners and college administrators who oversee college football's new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, Calif., next month, executive director Bill Hancock said.
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"It won't be 'The Vizio Championship Tournament,'" Hancock said, using the Rose Bowl title sponsor as an example. "The Final Four doesn't have one. The Masters doesn't. The Super Bowl. That's the kind of event we have."
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