More significantly, the Fords, Chevys and Toyotas for 2013 will have more of a showroom feel to them, looking like the ones that fans can find at their local dealership.
“The missing and final piece, which we're working on now, is to improve on the quality of racing,” France said. “And that's what we're testing now. Those are the rules packages that we'll be building around the car that I'm seeing the kind of things that I was hoping to hear in terms of the performance of these cars and how that's going to help us achieve our goal.”
NASCAR's success moving forward will ultimately rely on the drivers — personalities who are engaging — and the driving, fans are tired of long green-flag runs and the homogeneous look of the cars. The new car template should help solve one issue. Even though, reflective of the business struggles, Dodge is leaving the sport after this season.
The driver appeal relies on guys like Keselowski, the most engaging guy on the circuit when it comes to social media. Oddly enough, NASCAR fined Keselowski $25,000 this week for sending a tweet from his car at Phoenix. It was a violation of NASCAR policy, even though it had ignored other offenses before.
“I'm confused a lot,” Keselowski said, “so just add that to the list.”
Keselowski's twitter handle @keselowski has more than 328,000 followers, and he has offered up some gems like this one: “Woke up this morning trying to understand how a driver who has 2 finish 15th at worst is under more pressure than 1 who has 2 win.” He was referring to Johnson and the deficit he faces Sunday.
Of course Johnson is under more pressure than Keselowski. You can say the same for the big bosses in the sport.
NASCAR will crown a new champion Sunday. The new business model will continue to try to change its face in the days and months ahead.
MCT Information Services