Digital marketing, social media and online branding experts will return for a second year at the Confluence conference in Oklahoma City’s Plaza District.
The conference, hosted by OPUBCO Communications Group, will be from 8:30 a.m. to 5 p.m. Sept. 6 at Lyric Theatre at the Plaza, 1727 NW 16.
David Christopher, founder of Confluence and senior inbound marketing manager for OPUBCO Communications, said the focus has expanded from last year’s “digital influence” theme to include more creative arts.
“It’s people who seek to reach people online, and whatever that means to you,” Christopher said. “That encompasses bloggers, people heavily into social media, journalists, public relations people, marketing professionals, web designers and all sorts of folks.
“We have a broad range of speakers, but all of them are speaking about how to effectively reach people online.”
Joanna Lord will give the keynote speech on building brand loyalty and brand advocates. Lord is vice president of consumer marketing at Porch, a Seattle-based network of home-improvement professionals.
Kyle Roberts, director of the Oklahoma-made film “The Posthuman Project,” will talk about making and promoting his movie, including crowd-funding strategies and developing a fan base. Cory Miller, founder of WebDesign.com and iThemes.com, will present “The New Rules for Entrepreneurship.”
Becky McCray, who owns a liquor store with her husband in Alva, will talk about using social media to drive success in rural businesses. She is co-author of “Small Town Rules.”
The Oklahoman’s Steve Lackmeyer will present “Journalism Disrupted,” on how blogging and social networks have changed journalism.
Christopher said feedback from last year’s Confluence found many attendees appreciated the opportunity to meet people they knew only online.
“People found that very gratifying,” Christopher said. “The online community needs a touchstone, and this can be an annual touchstone for folks. The nicest thing last year was how much fun people had. They were laughing a lot. They were really involved. Everybody was chatting between breaks and meeting lots of people.”
As part of this year’s program, comedian and radio host Ryan Drake will talk about the “Virality of Humor,” or how and why people respond to humor and entertainment on the Internet. Marisa Mohi, a contributing writer for The Lost Ogle satirical website, will host a Twitter roast of the panelists, attendees and local celebrities.
Other speakers include Prashant Puri, CEO and co-founder of AdLift.com in Palo Alto, Calif.; Yenni Vance, director of digital communications and social media for Global Gaming Solutions, the entertainment division of the Chickasaw Nation; and Ruth Burr Reedy, search-engine optimization manager with OPUBCO Digital Marketing Services.
Christopher said Confluence offers unique panels and the opportunity to connect with other online specialists at a fraction of the price of similar digital conferences on the east and west coasts.
“We have some national talent and local talent from around Oklahoma,” Christopher said. “We’ll have local music and live performances between talks, as well as a chocolate tasting from Woody Candy Co. and food trucks coming by for lunch. We’re trying to curate not just a conference, but an experience.”
Editor's note: You can sign up to win two free tickets to Confluence conference here.
If you go
To register for the Confluence conference, go to confluenceconference.org/event-registration. Cost is $49. A live stream for $25 also is available for attendees who can’t make the conference in person.