Shopping local benefits the consumer, who often receives more personal service from a local business owner invested in their community, said Jerrod Shouse, state director of the National Federation of Independent Business, which promotes Small Business Saturday for its members.
“You park up front, don't have to fight a huge crowd,” he said. “I think overall, if you shop local, you are going to be in a better mood.”
It also supports the local economy, and sales taxes go to fund community services such as police, fire and parks. By shopping or dining at a small business, consumers help local entrepreneurs offer more jobs, boosting the economy, according to American Express.
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