Contour service from Cox adds value, depth to cable TV, but comes at a cost

Cox Communications has rolled out a new television service combining an iPad app and digital television guide that creates tailored programming suggestions for up to eight users.
by Richard Hall Published: August 20, 2013

What about price?

In a way, the Contour experience is a simple and effective solution to the desire some cable subscribers have to be able to cherry pick what networks they subscribe to. While it doesn't cut down on costs and requires extra hardware (an iPad and the Record 6 DVR), the Contour app basically becomes the J.A.R.V.I.S. to your inner Tony Stark: It learns from you and offers up only content that fits your criteria.

With that said, some people might feel they will need to have Stark's bankroll to fully experience the Contour app, as it requires specific Cox bundles (TV and High Speed Internet Preferred or higher), and the Record 6 DVR.

I visited the Cox website and priced out a Preferred bundle using an Oklahoma City-area ZIP code. As a new customer, I was given the option to lock in a two-year subscription for $99.99 a month, for just TV and Internet Preferred services. Adding the Contour TV package, one Record 6 DVR and the DVR service costs an additional $33.49 a month. The grand total: $133.48 before taxes and fees, all so I can use the Contour service to its full potential. After the two-year lock-in expires, the price jumps to more than $160.

Though it might be pricey for a single person, it can be a good deal for households with multiple incomes, like those made up of roommates. For example, a house with four college-aged roommates means the bill could be split four ways, which brings it to about $33 a month per person.

Contour is set to hit Android tablets and phones by the end of the year, with the iPhone version not far behind that.

According to national numbers provided by Cox, more than 50 percent of households that subscribe to Cox services reported watching streaming video on smartphones and tablets. Based on that, the Contour service is a logical step forward in creating a better, more valuable experience for subscribers.

The app's sleek and intuitive design is easy to like, and is a much better experience than using the similar Cox TV Connect app ever was. If the added cost isn't a turn off, then going Contour is a no-brainer.

by Richard Hall
Newsroom Developer
Richard Hall is an award-winning newsroom developer, editor and blogger for NewsOK. He was born in Austin, Texas, spent his childhood in southern California and has lived in Norman since 1999. He graduated from the University of Oklahoma in 2008.
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