Cost of Cool in India? An iPhone

www.nytimes.com Published: January 13, 2014

BANGALORE, India — After deliberating for months, Abhilash Sathyendra, a 25-year-old equity adviser in Mysore, India, bought his first Apple phone. He paid 9,000 rupees, or $150, upfront for a black iPhone 4s and swiped his credit card for the remainder, six no-interest monthly payments of $62.50.

“I’ve used Android phones forever, but the iPhone is hardier and makes a social statement,” said Mr. Sathyendra, whose new phone has become a conversation opener with clients. “I think I look, not wow, but cool and corporate,” he said.

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