First-term Oklahoma City Council member Ed Shadid is planning to run for mayor in 2014, according to a memo to potential campaign consultants.
The memo says that Shadid, a physician elected two years ago from Ward 2 in north-central Oklahoma City, expects to spend $750,000 to $1.5 million.
Dated Thursday, the document notes the race is nonpartisan and says Shadid is a registered independent.
Reached by telephone on Thursday afternoon, Shadid did not deny the authenticity of the document but said he could not comment.
Mayor Mick Cornett — first elected in 2004, during his own first term on the city council — has not announced whether he will seek a fourth term. His chief of staff, Steve Hill, said the mayor would have no comment.
The memo says Shadid plans to hire specialists in “polling, direct mail, media, opposition research, new media and voter targeting and phones.”
It asks for proposals by April 11 and lays out a monthlong timeline for review and interviews, with decisions on the election team to be made by May 20.
The memo anticipates a race waged over the air and over the Internet. It would include television and radio ads, tracking polls, direct mail, get-out-the-vote calls and social media.
Research on opponents is expected to include their voting records as elected officials and a review of their work and educational background, along with checks in legal records.
According to Shadid's biography at okc.gov, members of his family have been practicing medicine in Oklahoma since statehood.
Shadid has been at his clinic, Spine Care of Oklahoma, since 2002.
He won a runoff over bank officer Charlie Swinton in April 2011 for the Ward 2 seat. After finishing second in a six-way primary, Shadid won the runoff with 62 percent of the vote.
Shadid said on election night that his victory was a grassroots effort “with dozens and dozens and dozens of people working people to people and neighborhood to neighborhood.”
Records showed Shadid put at least $65,000 of his own money into the race. Swinton benefited from spending by an independent group, the Committee for Oklahoma City Momentum. Leading up to the election, that group spent $400,000 to support Swinton and three other candidates.
Shadid has sponsored well attended town hall meetings on the downtown boulevard project, public health, urban sprawl and, most recently, transportation.
About 500 people attended the transportation forum last month at Farmers Public Market near downtown. In his remarks, Shadid questioned the wisdom of building a proposed downtown streetcar system.
This week, a post on his Ed Shadid for City Council — 2011 Facebook page said hotel issues are the “most pressing” of several obstacles to development of a new downtown convention center.
The post says there has been no market analysis “to indicate what such a convention center hotel would likely cost in the form of taxpayer subsidies.”
His Twitter feed over the past two weeks has reflected his strong interests in walkable communities, public health and wellness, and urban planning.