First-term Oklahoma City Council member Ed Shadid is planning to run for mayor in 2014, according to a memo to potential campaign consultants.
The memo says that Shadid, a physician elected two years ago from Ward 2 in north-central Oklahoma City, expects to spend $750,000 to $1.5 million.
Dated Thursday, the document notes the race is nonpartisan and says Shadid is a registered independent.
Reached by telephone on Thursday afternoon, Shadid did not deny the authenticity of the document but said he could not comment.
Mayor Mick Cornett — first elected in 2004, during his own first term on the city council — has not announced whether he will seek a fourth term. His chief of staff, Steve Hill, said the mayor would have no comment.
The memo says Shadid plans to hire specialists in “polling, direct mail, media, opposition research, new media and voter targeting and phones.”
It asks for proposals by April 11 and lays out a monthlong timeline for review and interviews, with decisions on the election team to be made by May 20.
The memo anticipates a race waged over the air and over the Internet. It would include television and radio ads, tracking polls, direct mail, get-out-the-vote calls and social media.
Research on opponents is expected to include their voting records as elected officials and a review of their work and educational background, along with checks in legal records.
According to Shadid's biography at okc.gov, members of his family have been practicing medicine in Oklahoma since statehood.
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