STILLWATER — The goal is to sell every seat in Boone Pickens Stadium.
With that focus, Oklahoma State athletics director Mike Holder isn't concerned to see some of the regular-season ticket holders moving from their sideline seats to the new west end zone section of the stadium.
Moreover, ticket sales are on the rise. With four weeks left before the Cowboys' Sept. 6 home opener, OSU expects to easily surpass last year's season-ticket sales total of approximately 33,000. As for some fans' westward migration, Holder knew that would occur.
"A lot of people are price-sensitive, especially with the way the economy is right now,” Holder said. "The west end zone is a very attractively priced seat, and I think they're going to be pleasantly surprised with what a quality seat it is — how comfortable it is and what a great viewing angle it is.”
In essence, the viewing angle will be similar to Gallagher-Iba Arena, built on a steeper incline for better sight lines.
OSU leaders first got the idea for the inclined end zone seating when then-athletics director Terry Don Phillips toured Arkansas' Razorback Stadium in Fayetteville while he was putting together plans for the stadium expansion.
And the steep seating was part of what had made Gallagher-Iba such a popular and imposing basketball facility.
Considering both the new end zone and the Gallagher-Iba renovation were designed by the same architect, Gary Sparks, the idea was a perfect fit.