NORMAN — Oklahoma State's regular season ended much like it began. The Cowboys got mashed up front by a far more physical opponent. The 2007 campaign began with a 35-14 loss at No. 13 Georgia, and continued Saturday afternoon with a 49-17 loss at No. 10 Oklahoma. Things seemed fine in the beginning of both games for OSU, but quickly unraveled after some old-fashioned, smash-mouth football by the other guys. Cowboys coach Mike Gundy feared the worst up front going against OU, and his fears soon became a nightmare. "This one's pretty easy to explain,” Gundy said after being disposed of by the Sooners. "We're not physical enough up front ... They lined up and ran the ball right down our throat. We weren't physical enough, or tough enough up front to slow them down.” Never was this more evident than on OSU's third possession. Trailing 21-7, the Cowboys had a first-and-goal at the OU 1-yard line. Two straight handoffs to 230-pound fullback Julius Crosslin in the "Jumbo” package resulted in no yardage. A third-down keeper by quarterback Zac Robinson did the same. On fourth-and-1, Robinson faked an inside handoff and was all by his lonesome as he rolled to his right. Robinson fought for yardage and held the ball out front of him as if he were trying finger roll playing basketball. He lost control of the ball just as it was about to cross the goal line. The ball was knocked back to the 13-yard line, where it was recovered by OU strong safety D.J. Wolfe. Had Robinson scored, OSU would have pulled to within 21-14 with 6:25 left in the second quarter. Instead, there was a 14-point swing as the Sooners methodically marched 87 yards in 11 plays to make the score 28-7. Failing to score in the middle of the second quarter didn't cost the Cowboys the game, but it could have made things a whole lot more interesting for a while longer. The next time the Cowboys' offense was in a goal-line situation, they were in a spread formation and scored in one play when tailback Dantrell Savage scored standing up from 6 yards out. "You only had to slap me upside the head once,” Gundy said of not going Jumbo again. "I'm not going to go in there and do it again, that's why I spread them out.” OSU's lack of size has been a problem all season, not just on Saturday. Gundy repeatedly has preached about it. Half the time, the Cowboys were able to overcome their shortcomings. Half the time, they weren't. This explains their 6-6 record heading into their bowl game. When a team is physically outmatched up front like OSU, what needs to click for that team to be successful? "You always have to have a very good plan, and then you have to use a lot of movement,” Gundy explained. "What happens is when you use movement and try to stunt and hit gaps, if you guess the wrong way, you fail to get a good push. "You have to guess right, and it makes it more difficult for us to play them straight ahead.” In other words, the bully on the beach kicks sand in your face. To correct this, you work hard to get bigger and stronger, and then return to settle the score. That's what the Cowboys face right now. They need to come back bigger, stronger and better next season. Or they'll continue to get mashed by the big, bad bullies on the block. John Rohde: 475-3099, firstname.lastname@example.org; John Rohde can be heard Monday-Friday from 9-11 a.m. on New JOX 930 (AM).