STILLWATER — Sporting a suit and an orange tie while sitting alongside Rece Davis, Lou Holtz and Mark May, Mike Gundy was all over your television as a guest analyst during ESPN's and ABC's college football coverage Saturday.
He broke down what makes Nebraska's Taylor Martinez a dangerous running quarterback and the keys behind the Cowboys' comeback win at Texas A&M the previous week. He praised Boise State quarterback Kellen Moore and Georgia Tech's option attack.
And yes, he joked about his locker room dance moves that had surfaced on the Internet earlier in the week and assured his fellow analysts that the routine was not an audition for Dancing with the Stars, another ABC program.
“I only have one move,” Gundy said.
I'm sure Gundy would have much rather spent his Saturday off studying film or spending time with his family. But he was smart. Despite the bye, Gundy and OSU did everything they could to keep the Cowboys at the forefront following one of the biggest victories in school history.
Granted, OSU did drop from No. 5 to No. 6 in The Associated Press poll on Sunday. But that had everything to do with Wisconsin's brilliance against Nebraska (and perhaps another second-half flop by A&M) and nothing to do with the Cowboys.
ESPN has especially taken a liking to OSU this season, which is another example of the national respect this program has gained.
Justin Blackmon got his own “Sport Science” piece and was featured on College GameDay. And later this month, the program's quarterbacks will be highlighted on a series called “Depth Chart,” part of the network's “Year of the Quarterback” initiative.
Wins, of course, are the biggest factor in the additional exposure. But having a little personality goes a long way, too.
Which is why posting the YouTube video of Gundy spontaneously busting a move in the middle of a crowd of players was the smartest thing the OSU athletic department could have done.
I've lost track of how many times I've seen the clip on national programs, local newscasts or posted on the Web. It had more than 157,000 views on YouTube as of Sunday night.
You think recruits won't like that Gundy can't have a little fun and deliver an emotional speech in the same postgame celebration?
The timing worked perfectly, given that the bye came directly after such a historic win.
But with our natural out-of-sight, out-of-mind way of thinking, Gundy and Co. did the best job possible at making sure the college football world did not forget about the Cowboys during the off week.