Still, the Cowboys open the season Sept. 8 at home against the New York Giants and fans have become accustomed to calling the venue Cowboys Stadium since the team left behind Texas Stadium in Irving. AT&T executive Cathy Coughlin said the telecom company believes the name change won't have a negative effect on fans.
"Our objective is to integrate (the new name) seamlessly as if it had been there since the beginning," she said. "We're very proud to have our name on the stadium."
Arlington Mayor Robert Cluck, whose city is home to the complex, said the city will receive 5 percent of the revenue from the naming rights annually, but couldn't give specific numbers. He said the revenue will help Arlington to pay off in 15 years the debt incurred to help build the stadium four years ago. Officials originally planned a 30-year debt package.
"We have two great companies right in the middle of our city who are doing wonderful things for our city, why wouldn't we want to have that partnership?" Cluck said. "This is a good deal for us."
The team says the deal includes access to AT&T mobile technology. The arrangement will double the stadium's Wi-Fi network for faster mobile access and expand the options provided by the Cowboys' mobile app. Both sides promise other mobile opportunities in the future.