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Crest Foods prepares to open new upscale market in south Oklahoma City

Crest Fresh Market, at SW 104 Street and S May Avenue, opens Wednesday.

BY JENNIFER PALMER Published: June 19, 2010
Crest Foods opens its newest store, an upscale Fresh Market, Wednesday in south Oklahoma City.

"I think we're going to surprise a lot of people when they walk in,” said company President Bruce Harroz.

The 95,000-square-foot grocery store is receiving the finishing touches this week. Construction crews have been working on the project at SW 104 Street and S May Avenue for about a year.

The 24-hour store will include features similar to other major grocery chains, such as a Bank of Oklahoma branch. But it also will feature a drive-through pharmacy and wellness clinic. It also marks the first time Crest has added a sushi bar and fresh floral department, Harroz said.

Premium, natural beef with no hormones or antibiotics will be sold in the meat department and the produce is up front — emphasizing the store's focus on freshness, he said.

The company researched grocery store trends here and in other markets, such as Kansas City and Dallas, before deciding what amenities to incorporate into the store. Harroz said although the store is a new, more upscale look for the Edmond-based grocer, the "rock bottom prices” will remain.

"We're proud of this. It's a big step for us,” said Vice President Kevin Ergenbright.

Crest had looked at the property years ago but decided to build stores in Edmond and Moore first. And because the company owns their stores and avoids carrying debt, new stores are typically opened several years apart, Harroz said.

Market research told Harroz the newest Crest store would be in one of the city's wealthiest ZIP codes — 73170 — and a fast-growing area.

Related Map

Enlarge Map SW 104 Street and S May

Location: SW 104 and May Avenue.

Hours: Opens 10 a.m. Wednesday, operates 24-hours a day, seven days a week.

Amenities: A sushi bar, full-service bakery and deli, farm fresh produce, all-natural beef, floral department, pharmacy, wellness center and Bank of Oklahoma branch.


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