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"Crowd Rules": Tulsa company featured in new CNBC reality competition series

Melissa Hayer Published: May 8, 2013
CROWD RULES -- Pictured: (l-r) Kendra Scott, Patrick Kiernan -- (Photo by: Nicole Rivelli/NBC)
CROWD RULES -- Pictured: (l-r) Kendra Scott, Patrick Kiernan -- (Photo by: Nicole Rivelli/NBC)

Tulsa’s Woodstock Cabinets is among the businesses participating in the new CNBC reality competition series “Crowd Rules,” which premieres at 8 p.m. Tuesday, May 14.

Details on “Crowd Rules,” provided in a news release, are as follows:

Each week, “Crowd Rules” features three small businesses that compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000 prize. Entrepreneur and jewelry designer Kendra Scott, TV Newsman Pat Kiernan, along with a weekly guest industry expert, lead the examination of the small businesses in order to help a studio audience choose which company wins the $50,000. While the small business owners make their case to the panel of three, the real power lies in the hands of the audience ­ 97 strong ­ whose votes will ultimately decide which business is most deserving of the investment.

Small businesses and expert line-up (subject to change):

Episode #1: Series Premiere: Tuesday, May 14 at 8 PM
Theme: Specialty Foods
Expert: Elizabeth Chambers, television host, correspondent for E! News and founder and co-owner of the wildly popular Bird Bakery in San Antonio, TX

·         Picklelicious; Location:  Teaneck, NJ
·         Mr. Green Tea; Location: Keyport, NJ
·         Heartbreaking Dawns; Location: Wyckoff, NJ

Episode #2: Tuesday, May 21 at 8 PM
Theme: Debt
Expert: Larry Winget, internationally-renowned motivational speaker and consultant

·         Sky Fitness 24/7; Location: Myrtle Beach, SC
·         Mystery Brewing Company; Location: Hillsborough, NC
·         DirtyGirl Disposal; Location: Millbury, MA

Episode #3: Tuesday, May 28 at 8 PM
Theme: Pursue Your Passion
Expert: Tom Szaky, founder and chief executive of TerraCycle, one of the 500 fastest-growing businesses in the United States

·         Waitressville; Location: Dallas, TX
·         Summit Coffee; Davidson, NC
·         New York Dog Nanny; Manhattan, NY
Episode #4: Tuesday, June 4 at 8 PM

Theme: Innovative Products
Expert: Michael Chernow, co-owner and general manager of the hit New York City restaurants collectively TMS ­ The Meatball Shop

·         Pocket Frenz; Location: East Quogue, NY
·         Quivvers; Location: Whitefish Bay, WI
·         Zach’s Wax; Ventura, CA

Episode #5: Tuesday, June 11 at  8 PM
Theme: Philanthropy
Expert: Vincent Porpiglia, founder and COO of Dream Water

·         Hand in Hand; Location: Philadelphia, PA
·         MIIR; Location: Seattle, WA
·         Hendrick Boards; Location: Anaheim, CA

Episode #6: Tuesday, June 18 at 8 PM
Theme: Multi-generational family businesses
Expert: Melinda Emerson, “The Small Biz Lady,” founder and chief executive of Quintessence Multimedia

·         Woodstock Cabinets; Location: Tulsa, OK
·         Dewey Weber Surfboards; Location: San Clemente, CA
·         Klinger Educational; Location: College Point, NY

Episode #7: Tuesday, June 25 at 8 PM
Theme: Become Your Own Boss
Expert: Steve Kaplan, serial entrepreneur and self-made multimillionaire who has helped to make more than 100 additional people millionaires in their own right

·         Call Charley; Location: Upper Marlboro, MD
·         Just Audio; Location: Baltimore, MD
·         The Berkley Chop Shop; Location: Berkley, MI

Episode #8: Tuesday, July 2 at 8 PM
Theme: Products with a Twist
Expert: Erica Duignan Minnihan, Executive Director of STAR Angel Network and a Partner in STAR Industries

·         Ninja Standing Desk; Location: San Francisco, CA
·         Acustom Apparel; Location: Manhattan, NY
·         Aphrodisiac Ice Cream; Location: Miami, FL

Visit for more information.  Like us on Facebook: and follow us on Twitter: @CNBCprimeTV and Instagram: @CNBCprime.

“Crowd Rules” is produced by CNBC and Embassy Row with Jim Ackerman and Michael Davies serving as executive producers.

Follow me on Twitter: @MelissaHayer


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