ALBUQUERQUE, N.M. (AP) — Boosters of New Mexico's tourism industry are increasingly focusing on the state's kitchens and restaurants as attractions that'll draw more visitors and their dollars to the state.
Tourism Secretary Monique Jacobson estimates that New Mexico's spending to promote culinary tourism will reach $100,000 during the current fiscal year, the Albuquerque Journal reported online Sunday (http://bit.ly/18cw5td).
"It's something we don't want to (just) let happen, it's something we want to take more of a leadership and ownership role in," Jacobson said.
With its diverse and distinctive edible offerings, Jacobson said New Mexico is well-positioned to excel among the growing number of food-conscious travelers.
"I think it's an area where we actually have a competitive advantage and a right to succeed," Jacobson said.
And while culinary tourism is a hot trend generally, the Albuquerque Convention and Visitors Bureau says an emphasis on local food bolsters the bureau's overarching marketing goal of showing potential visitors that the city is one of a kind.
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