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Cult hit 'Sharknado' storming into theaters

variety.com Published: July 27, 2013
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Syfy social phenom "Sharknado" is getting a one-night-only cinema replay, with Regal Entertainment Group set to stage midnight showings of creature feature on about 200 screens next Friday night, according to Variety.



Exhib leader positions “Sharknado” stunt, with tix priced at $12.50 apiece, as having the potential to build into a “Rocky Horror Picture Show” type of franchise.

Made-for-TV pic from Asylum swirled into a cult hit after a small but potent Twitter hurricane – peaking at 5,000 tweets per minute — accompanied July 11 airing on Syfy. NBCUniversal’s Syfy has greenlit a sequel to be set in Gotham and invited Twitter users to submit ideas for a subtitle with the hashtag #Sharknado. “Sharknado 2″ is skedded to bow in July 2014 on Syfy.

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