Exhib leader positions “Sharknado” stunt, with tix priced at $12.50 apiece, as having the potential to build into a “Rocky Horror Picture Show” type of franchise.
Made-for-TV pic from Asylum swirled into a cult hit after a small but potent Twitter hurricane – peaking at 5,000 tweets per minute — accompanied July 11 airing on Syfy. NBCUniversal’s Syfy has greenlit a sequel to be set in Gotham and invited Twitter users to submit ideas for a subtitle with the hashtag #Sharknado. “Sharknado 2″ is skedded to bow in July 2014 on Syfy.
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