Growing up in Oklahoma City, Spike TV executive Joe Weinstock said he was too skinny to play football and was kidded for his athlete ability, despite being an All-State tennis player at Putnam City North.
Like many Oklahomans, Weinstock, now 33, developed a fondness for football, so he was excited to get the chance to help oversee production of "4th and Long,” which debuts at 9 p.m. Monday on Spike TV (Cox 45). In the series hosted by former Dallas Cowboys star receiver Michael Irvin, 12 unsigned players, (six wide receivers and six defensive backs) battle for a berth on the Cowboys’ training camp roster. Irvin, assisted by Cowboys assistant coaches Joe Avezzano and Bill Bates, mulled over the cuts as one player was sent home each week. "It was incredible,” Weinstock said. "It’s not going to feel like a reality show. It’s going to feel like a training camp to compete for a roster spot on the Dallas Cowboys. It’s very real. Competition is high and these are all incredible athletes.” Irvin approached his role with a drill sergeant’s mentality. "I ran them up stairs and down stairs, around, and I ran them miles and I just ran them, ran them, ran them,” Irvin said, "because I was looking for them to quit.