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Dairy Queen set to return to Oklahoma City metro

The Oklahoma City metro area's first new Dairy Queen is expected to open in Moore next year.
by Steve Lackmeyer Published: August 30, 2013

Jones said he couldn't account for failures of the previous operators, but noted the brand has been completely overhauled under the ownership of Warren Buffett's Berkshire Hathaway and that the involvement of local operators is critical to success.

“It's a tough business,” Jones said. “You have to be involved in the business and you have to be closely tied to your guests.”

Fritts Family Farm dates to 1950. The family turned down repeated requests to develop the property in the 1970s, with offers ranging from an air park to a golf course.

Fritts' grandson, Jason, now oversees the operation and said the family began to entertain commercial development in the early 2000s with the first stores being a Lowe's Improvement Center and a Home Depot.

“We didn't really realize what would happen with that,” Fritts said. “Then we got a Starbucks, a Chilis and a Chick-fil-A. We're interested in creating a cool place.” Dairy Queen, Fritts said, fits that approach.

Jim Kerr, vice president of franchising for Dairy Queen, said the company is adding about 70 restaurants a year.

“I can't tell you how surprised I am at how much pent-up demand there is for Dairy Queen,” Kerr said. “Every time we've opened up, it's been an amazing story. I've gone to openings with 40 to 50 cars lined up in the driveway.”

by Steve Lackmeyer
Business Reporter
Steve Lackmeyer is a reporter and columnist who started his career at The Oklahoman in 1990. Since then, he has won numerous awards for his coverage, which included the 1995 bombing of the Alfred P. Murrah Federal Building, the city's Metropolitan...
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At a glance

About

Dairy Queen

Key dates in Dairy Queen history

1940: First Dairy Queen store opens in Joliet, Ill.

1949: Dairy Queen introduces malts and shakes.

1958: The Dairy Queen/Brazier food products are introduced.

1968: The Buster Bar Treat unveiled.

1973: Say the word “Scrumpdillyishus!” and get a Peanut Buster Parfait for 49 cents.

1985: More than 175 million Blizzard Treats sold in its first year.

1987: Dairy Queen Inc. buys Orange Julius.

1998: Berkshire Hathaway buys Dairy Queen for $585 million.

2013: Dairy Queen system includes more than 6,000 restaurants in the United States and 19 other countries.

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