Dallas Cowboys: Jones Mahal opens with ‘Wows’

MIKE BALDWIN Published: August 22, 2009
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ARLINGTON, Texas — Wow.

It’s the one word that best describes Cowboys Stadium, a football shaped glass structure that resembles a giant space ship, especially at night.

Concerts and soccer games the past two months provided a sneak preview of owner Jerry Jones’ extravagant $1.2 billion creation.

Friday night everyone else finally saw what all the buzz has been about during the Dallas Cowboys’ nationally televised preseason game against the Tennessee Titans.

"When you talk about the wow factor this is 100 times wow!” said 75-year-old Gil Brandt, the Cowboys’ player personnel director for 29 years, who now works for NFL.com. "This is totally unbelievable. It reminds me of when the Astrodome was built.”

In a day and age where everyone — even the New York Yankees — are building new sports palaces, very few produce the "wow” factor.

Which is why Jerry World or Jones Mahal, two nicknames often used, are more apropos.

OU fans will get a first-hand look in two weeks when the Sooners open the season Sept. 5 against BYU. Former Cowboys special teams star Bill Bates predicts Sooner fans will be impressed.

"They’ll be blown away,” Bates said. "It takes your breath away. It’s actually hard to watch the action on the field instead of that video board. It’s that spectacular.”

Jones Mahal’s signature attractions are the high definition video screens that hang above the field from the 20-to-20 yard lines. The gargantuan, crystal-clear video boards are the unforgettable highlight.

Informed they’re the equivalent of 5,000 flat panel 52-inch big screen TVs, that comparison doesn’t do them justice. They look more like a big screen TV the size of your house ... and your neighbor’s house.

One NFL preseason game underscores why Cowboys Stadium will host the NBA All-Star Game in February, the Super Bowl in 2011, the 2014 Final Four, the 2009 and 2010 Big 12 Championship games, the Cotton Bowl and countless concerts and college games.

"Gorgeous. Amazing,” wide receiver Patrick Crayton recently told the Cowboys media.


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