The idea came from “The Today Show,” but the “Wedding To Remember” contest proved to be successful and allowed people to vote online about the wedding package one lucky couple would receive. It was the beginning of online interaction between the company and its customers.
Three years later, Gordon signed up for Twitter after watching a TechTV segment with Kevin Rose, co-founder for Digg, who encouraged online enthusiasts to sign up for accounts. At first, Gordon said the platform was pretty quiet.
“I totally didn’t have anybody to talk to,” he laughed. “The people who are my closest friends, they’re not into social media much.”
As time went on, Gordon began to meet more people through friends and friends of friends. That’s when he was introduced to tweetups.
Gordon said a group of local Twitter users created an account, OKC Social Rave, and began using a hashtag by the same name to meetup at local establishments across the city.
With more than 200 million active users creating more than 400 million tweets each day, it has become overwhelming at times.
“In the beginning it was exciting and new, so people acted goofy,” he said, adding that now it has taken on more of a serious tone for news outlets and users.
And compared to 2009, Gordon said he’s cut back on the time he spends online. He’ll usually only spend about an hour online each day, he said.
“People know we all have lives. I was probably the last to learn that. That was one of my deficiencies,” he said.
But despite the cutback on time, his Twitter following continues to grow.
“If you keep it interesting, that’s what keeps people coming back for more.”
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