Danica gets buff in GoDaddy Super Bowl spot

Published on NewsOK Modified: January 22, 2014 at 11:30 am •  Published: January 22, 2014
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PHOENIX (AP) — Danica Patrick has ditched sexy strip downs for bulked up bodybuilders in her latest GoDaddy Super Bowl spot.

Patrick made her mark with GoDaddy in a series of risque ads that capitalized on her sex appeal. Her 13th Super Bowl commercial for the website domain provider is her tamest one yet. Patrick is as ripped as a Hollywood action star as she leads a pack of bronzed bodybuilders to a spray-tan business.

Don't expect to Patrick take her clothes off or kiss a girl in spots for the Feb. 2 game. Patrick was stuffed into a muscle suit made by a company that created special effects for movies like "Iron Man 3."

GoDaddy has purchased two 30-second spots, one for each half of the championship game between Seattle and Denver.

Patrick's latest ads are a makeover for GoDaddy. Since Blake Irving took over as CEO last January, he's tried to shift GoDaddy's advertising focus toward its actual company message.

The theme for this year's spot — "It's Go Time" — is focused on how GoDaddy helps small business get found online. This time, the women in the ads are smart, successful, small-business owners.

The first commercial released Wednesday starts with bodybuilders jogging down a street before Patrick — looking more like The Rock than a stock car driver — joins them and leads the pack to a female spray tanner.

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