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'Design for a Cure' bras fight breast cancer

Associated Press Modified: September 3, 2009 at 10:15 am •  Published: September 3, 2009


By Daisy Martinez

Valley Morning Star, Harlingen, Texas


Sep. 3--HARLINGEN — Mammograms can be expensive, especially for women without health issuance. But the Knapp Medical Center Foundation is hoping to extend a helping hand with this.

Knapp is currently accepting bra entries for the "Design for a Cure ... Bras Ending Breast Cancer" competition, Maggie Halaby, public relations director for Knapp Medical Center said.

KMC is asking community members to get creative and decorate bras, preferably padded, with the best theme or design they can come up with.

This event will raise funds to help indigent and uninsured women with mammogram expenses, Halaby said.

''What says breast cancer awareness better than a bra," she said Wednesday.

''We wanted to do something that would be creative, attention grabbing and also an educational opportunity."

Bras should be tasteful and not offensive, Halaby said, and each bra entry should also have a name.

There have been four bra submissions already including a "Harvest of Hope" bra and a "Bikers Against Breast Cancer" bra.

''We need to educate women and men that (mammograms) are a normal procedure that they really need to do for the sake of their health," Halaby said.

''The sooner the detection, the higher the rate of survival."

With National Breast Cancer Awareness Month in October, Halaby said, this competition is the perfect way to educate women and men that getting regular mammograms at the age of 40 or younger is the best way to detect and fight cancer.

The deadline to submit a bra at Knapp Medical Center is Sept. 24. Tax-deductible donations for individual submission are $5, and $10 for group entries, Halaby said.

A bra display cannot exceed two feet wide by three feet in height.

All submitted bras will go on display for voting on Oct. 1 in the Knapp Medical Center Conference Center.

Photos of the submissions will also be posted on the Knapp Medical Center Web site and the Valley Morning Star Web site for voting.


To see more of the Valley Morning Star, or to subscribe to the newspaper, go to

(c) 2009, Valley Morning Star, Harlingen, Texas

Distributed by McClatchy-Tribune Information Services.


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