Yes, Kleenex reached out to designer Isaac Mirahi to create four new designs to the Kleenex Expressions line of products to help celebrate the brand’s 90th anniversary.
Kleenex brand worked closely with Mizrahi on the new designs. While in the past, Kleenex brand has pulled design inspiration mainly from trends in home decor, inspiration for these special edition patterns was driven by the latest trends in fashion. According to the company, the four designs aim to evoke confidence and inspiration among consumers to help them express their personal style and step out of their comfort zones when it comes to incorporating the latest trends. The designs will be unveiled at a launch event in Midtown Manhattan in Spring 2014 and will be available in stores on April 1.
In addition to creating the designs, Mizrahi will provide his latest style advice and share his own experience as a design leader for more than two decades exclusively on the Kleenex brand website. Consumers can also view an interactive timeline highlighting 90 Years of Kleenex Brand Style and flip through some of Mizrahi’s favorite Kleenex brand designs by visiting www.Kleenex.com/style.
Mizrahi introduced his first colleciton in 1987 and has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary “Unzipped.” Recently, Mizrahi launched the Isaac Mizrahi New York collection.