Dessert empire founder found 'I'm possible' in the word 'impossible'

Mrs. Fields Cookies founder, Gov. Fallin headline women entrepreneurs event
by Paula Burkes Published: April 7, 2013

“I was never in the cookie business; I always was in the feel-good business,” Fields said. “It was my job to make people smile — sell the experience — and cookies were a way to get there.”

Instead of the impossible, she saw “I'm possible,” she said.

Fields advised conference attendees to break down annual sales goals to hourly goals and never to ask questions that could be answered by “no.”

“The greatest failure of all,” she said, “is not trying.”

Gov. Mary Fallin proclaimed Tuesday “Women Entrepreneurs Inspire Day,” acknowledging Fields' success and hinting at her “Black-Bottom Chocolate Chip Cookie” recipe in a coming cookbook of her husband, Oklahoma's first “first gentleman.” Drawing guffaws from the crowd, Fallin said she buys ready-made dough, preheats the oven, slices and places the dough on a baking sheet, and then proceeds to check email, start laundry and text.

Meanwhile, master of ceremonies Kirsten McIntyre, reported she'd caught the entrepreneur bug from past conferences and left broadcast journalism a year ago to launch a real estate career with her husband.

by Paula Burkes
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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Did you know?

Twenty-seven percent of Oklahoma businesses are women-owned. Today, women are starting businesses at 1.5 percent the rate of men. Nationwide, women-owned firms have an economic impact of $3 trillion that translates into 23 million workers, or 16 percent of all jobs.

SOURCE: Oklahoma State University's Riata Center for Entrepreneurship

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