Share “Digital rights deal in works for NBA”

By Mel Bracht Modified: December 12, 2008 at 12:44 am •  Published: December 12, 2008
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The NBA is working on deals with regional sports networks to allow them to to control local digital rights, the Sports Business Journal reported this week.

The contract will allow most of the 29 regional sports networks with NBA team deals to roll out video-on-demand and broadband services after the All-Star Game. The deal also would include streaming rights of live games.

"It’s a positive step because it will ultimately create more value for the distributors, teams and fans,” said Fox Sports Oklahoma spokesman Ramon Alvarez.

The digital rights package is part of a five-year deal that regional networks are expected to sign with the NBA to renew their market rights.

The NBA is asking for up to 200 advertising spots per month on regional sports networks in exchange for video-on-demand rights, the Sports Business Journal reported. The league is also charging $3,000 a game — close to $250,000 per season — for networks that want to stream live games locally.


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