LOS ANGELES (AP) — Dish says it plans to launch its Internet-delivered TV service by year's end on mobile devices, game consoles and smart TVs for about $20 to $30 a month. It will contain live sports, entertainment and children's programming.
That's a lot less than the typical pay TV package that Dish Network Corp. sells to its 14.1 million satellite TV subscribers, but it will have far fewer channels.
The aim is to make a TV product appeal to young adults who love sports and have kids but won't pay $100 a month for TV, Dish Chairman Charlie Ergen told analysts and reporters on a conference call Thursday.
Dish and The Walt Disney Co. signed a deal in March that made live ESPN, ABC and Disney Channel streams available for such a service. Ergen said enough other programmers have come on board to launch the service today. However, the technology isn't ready, he said.
"We have enough programming contracts to launch the service now," Ergen said. He said it would take more time to create technology to insert targeted commercials on mobile devices and track viewing. "There's a few things we have to invent that will take us some time, so we're looking at something by the end of the year," he said.
Dish CEO Joe Clayton said the target audience is young adults aged 18 to 35 who are urban, well-educated, and would likely spend $20 to $30 a month to watch about 20 to 30 channels.
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