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DKNY fashion brand launches Ramadan collection

The DKNY Ramadan collection celebrates the month-long Islamic holiday with modest and fashionable clothing options for Muslim women.
Kelsey Dallas, Deseret News Modified: July 8, 2014 at 10:49 am •  Published: July 8, 2014

New York-based fashion brand DKNY has released a collection of women's wear for Muslims during the Islam's holy month of Ramadan. But the campaign is raising some questions about the spirit of the Islamic holiday.

Designed by two Middle Eastern women who are active in the fashion industry, "the 12-piece capsule collection is conservative with long, flowing dresses and skirts, jumpsuits and pants and long-sleeved and three-quarter length jackets and shirts," International Business Times reported. The stylists, Yada Golsharifi, fashion editor of Styles Magazine, and Tamara Al Gabbani, a fashion designer in Dubai, model the clothes on the campaign's website.

DKNY Ramadan "marks the first-ever regionalized collection and campaign for (DKNY), which has a growing number of locations in the Middle East," Buzzfeed reported. But, as Buzzfeed's Melissa Harrison noted, "Some may question whether DKNY's venture goes against the ideals laid out during Ramadan — like fasting, prayer and a focus on charity."

Sohaib Sultan, Princeton University's Muslim Life coordinator and chaplain, explained that Ramadan is the celebration of the prophet Muhammad receiving the Qur'an from God. "To celebrate this source of eternal guidance, Muslims are prescribed to partake in a fast primarily from eating and drinking from sunrise to sunset every day of the month," he wrote for Time magazine.

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