'Do AC' ads resume after storm

 
No Author Published: November 20, 2012    Comment on this article Leave a comment


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The alliance commissioned a national online poll that found about 40 percent of respondents believe the Atlantic City Boardwalk has been destroyed. It questioned 1,320 adults across the United States, plus an additional respondents from the Northeast, considered the closest and most likely to visit Atlantic City.

The campaign includes a new 30-second television advertisement; a full-page ad in The New York Times featuring the boardwalk on Nov. 28; new radio and e-mail ads; a front-page wrap of the Philadelphia Inquirer; and an Atlantic City-themed balloon in Philadelphia's Thanksgiving Day parade.

A holiday lighting program and parade will be held in Atlantic City on Dec. 1.

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Wayne Parry can be reached at http://twitter.com/WayneParryAC

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