Nestled between farmland and wooded areas across the rural areas of the state is the familiar site of bumblebee yellow-and-black signs luring customers who would otherwise have to travel more than 30 miles to the nearest grocery store.
“The yellow Dollar General store sign is a popular symbol of value,” said Crystal Ghassemi, Dollar General spokeswoman.
Dollar General is the nation’s largest small-box discount retailer, and operates hundreds of stores in Oklahoma — most in small communities, she said.
“We are considered today what the old-fashion general store was to our great-grandparents,” Ghassemi said.
The average 7,300-square-foot store is much smaller than a typical chain grocery or department store. The design of the neighborhood store is to make shopping simpler and save the customer time, Ghassemi said.
Milk, eggs, bread, toilet paper, diapers, or a tube of lipstick are just some of the items found at a Dollar General store.
The premise of Dollar General is for the customer to complete his or her shopping trip in less than 10 minutes. Dollar General doesn’t carry every brand and size, just the most popular ones, she said.
The company has more than 11,000 stores across the country and each one is stocked with generic and name brand items such as Procter and Gamble, Kimberly-Clark, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.
“The company’s mission is serving others,” Ghassemi said.
One of those serving avenues is focused on literacy.
“Any school or educational-related program within 20 miles of where a Dollar General store is located can apply for grants to aid in a literacy program, she said.
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