Soma Intimates is asking women to clean out their lingerie drawers and donate bras they longer wear to help those in need.
Soma’s bi-annual bra donation campaign continues through Sept. 10. So far, more than 750,000 bras have been distributed to domestic violence shelters in local communities. Soma hopes to bring that number to 1 million after this drive.
Bras are the most needed yet least donated item of clothing for women, according to the National Network to End Domestic Violence. Each year, more than 4 million women stay in domestic violence shelters, many who arrive with only the clothes on their backs.
The company’s website features several stories from shelters and survivors, including this one from Alternatives Incorporated in Anderson, Ind.: “A group of breast cancer survivors who had suffered through mastectomies learned about the campaign and donated all the bras they had left from before their surgery. How wonderful that survivors of breast cancer could support survivors of domestic violence.”
Soma stores are at Penn Square Mall, The Outlet Shoppes at Oklahoma City and Spring Creek Plaza in Edmond. You can also mail new or gently worn bras to Soma Bra Donation Bra Recyclers, 3317 S Higley Road, Suite 114-441, Gilbert, Ariz. 85297.
“Donating a bra can make a world of difference to women who have to choose between buying a bra and putting food on the table,” said Laurie Van Brunt, president of Soma.