Don't have time to eat breakfast? Drink it

Published on NewsOK Modified: February 20, 2013 at 8:50 pm •  Published: February 20, 2013
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PepsiCo, which makes Quaker oatmeal and recently got into the dairy business, has launched similar concepts overseas. It offers a Quaker cereal powder drink in China and last summer began testing a Quaker oatmeal drink in Brazil.

A spokesman for PepsiCo declined to say whether any similar products are planned for the U.S. But the company has underscored its strategy of "lifting and shifting" products from around the world for different markets.

PepsiCo CEO Indra Nooyi also has noted that the company is looking at ways to "drinkify" snacks, and gauging which type of foods and meals people might want in drink form. Already, the company's Naked juices are seen as falling into that general space because they are rich in various nutrients.

Kellogg also offers a Special K Protein shake but the drink is positioned more for people who are specifically looking to control their weight.