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Religion and Values Blog  


Doritos and Pepsi for Communion?

by Carla Hinton Published: January 17, 2011

Last year, it was Tim Tebow’s ad sponsored by faith-based Focus on the Family that caused controversy even before it aired as one of the much-anticipated Super Bowl advertisements.

This year, an ad that features a priest serving Doritos and Pepsi Max presumably for Communion has the faith community all abuzz — and it  got pulled before it ever made it to Super Bowl Sunday.

The ad from Media Wave Video Productions is called “Feed Your Flock” and it was one of the entries in the Doritos/Pepsi Max “Crash the Super Bowl” ad contest.

I viewed the video myself, but chose not to embed it here because it is deemed very offensive to some people. 

However, I’d like to get readers’ opinion about the ad’s premise.

Now, the actor portraying the pastor,  Michael Lyons, has said that he is not shown offering the chips and soft drinks as Communion because the ad never shows him praying a Eucharistic prayer over the food. Still, some faithful have complained that the advertisement is an obvious parody of sacred Communion.

Here is some of the commentary regarding the video. I just rounded up some of the commentary, at random (in case you wondered) : “Ad playing Doritos for  Eucharist yanked from Super Bowl contest.” “Feed Your Flock: Potential Super Bowl Commercial Blasphemous?”  

Philly Chat Chat: “Feed Your Flock-Crash the Super Bowl Commercial Contest Filmed in Philly-As Prince Would Say Controversy.”  

And here is a list of the videos that did make it in as contest finalists, click here: “Crash the Super Bowl” finalists.

At stake is $5 million, an ad contract and an ad spot during the highly sought-after air time during Super Bowl XLV.  Apparently only six of the ads will be aired during the game, but nobody will find out which will receive that distinction until game day on Feb. 6 in Dallas, Texas.   

So what do you think?

Is the ad’s premise offensive?

I don’t know why the ad didn’t make the final cut, but do you think it should have been rejected based on its premise?

Incidentally, there is an ad called “Adam and Eve” that did make it to the contest finals. You might see what you think of it and compare it to the “Feed Your Flock” ad: “Adam and Eve”

Carla Hinton

Religion Editor

by Carla Hinton
Religion Editor
Carla Hinton, an Oklahoma City native, joined The Oklahoman in 1986 as a National Society of Newspaper Editors minority intern. She began reporting full-time for The Oklahoman two years later and has served as a beat writer covering a wide...
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