Dress up your outfit to the National Basketball Association finals at the OKC Thunder game this week with the league's latest official offering: two different pairs of high heels with team's logo stretched across it.
One pair has a 6.5-inch heel, sparkles in Middle Eastern crystals and retails for about $250. The other pair has a lower heel — about 4.5 inches — and has the OKC Thunder logo designed in micro-suede. That design retails for about $100. Both styles are available for all 30 NBA teams, too.
“We're really excited about the launch and we're really hoping that the female fan is as excited as we are,” said Lisa Piken, vice president of licensing for the NBA, in a phone interview on Friday.
HERSTAR, the women's fashion footwear and apparel company, designed the shoes and approached the NBA about licensing the team logo heels.
“It was something we had never seen before,” Piken said. “Our women's fans are really fashionable and it made sense to partner with (HERSTAR).”
Piken said most of the NBA-licensed shoes are sporty basketball shoes; the HERSTAR shoes are the NBA's first official high heels. She added that she'd love to see this partnership evolve to include other styles for women. Currently, the NBA has licensing agreements with other companies for a full range of jewelry for women from inexpensive pieces to a $10,000 diamond necklace, as well as purses.
“We have a very strong women's fan base,” she said. “I think you're going to see really more and more fashionable items come from the NBA.”
In a news release, Holly Joffrion, founder and CEO of HERSTAR, called the partnership with the NBA a “slam-dunk.”
“We understand how much women love their shoes and recognize that going to an NBA game can be an event beyond the hardwood. We're able to combine the love of basketball and footwear together, allowing female fans another way to display their passion for the game,” she said in the release.
To buy your OKC Thunder heels, go online to HERSTAR.com.