The Robertsons also rely on their Christian faith to get through the day, and Willie believes that's another key to the appeal of the show.
“There's a big old crew of people out there,” he says, “when they sniff it out ... we're not seeing this hardly anywhere else on TV, mixed into mainstream shows. We're not ‘The 700 Club' or anything, but when you see that — and it's just a little piece — but they do react.”
He's noticed the show does inspire people to do more than just watch.
“The show causes you to do something,” he says. “(People have driven) seven hours to come to our place and take a photo of the building. That's a rare show that causes you to buy something or do something. You just get excited about it.”