Duck Tape is stuck on Oklahoma City — but flying high.
Puns and other fun — “Ducktivities,” “Random Acts of Duck Tape” — are behind the growth that has ShurTech Brands LLC, baked in Avon, Ohio, moving its distribution center at Interstate 35 and Hefner Road a mile south to a larger warehouse at I-35 and Britton Road.
Duck Tape has taken off with the rise of interest in crafts and on the popularity of NFL and college sports team colors and logos, Spider-Man and other specialty prints and graphics. Duck Tape comes in more than 200 colors, designs and licensed images, said Scott Sommers, ShurTech director of marketing.
Duck Tape goes into everything from decorations to purses and bags to prom dresses. Really. Wing your way to the ... Web ... to see: Pinterest.com/theduckbrand/.
So ShurTech plans to move from its present 154,000-square-foot center to a new 280,000-square-foot warehouse, said Gene Obrock, vice president of operations. Richard Tanenbaum developed the present site as well as the new one, where construction has just begun. Over time, the expansion will mean 10 to 20 more employees, he said.
Crafters adore the Duck. Hobby Lobby, Michael's and Joann are big customers, said Obrock, pointing out that the Duck Tape Facebook page has 5.4 million “Likes.”
“Kids love it,” he said. “Tape is fashion.”
Duck has seen a few changes in formation since landing here in 2000, when the product was made by Manco Inc. in Ohio. Several years later, Henkel Corp., based in Dusseldorf, Germany, bought the company. ShurTech Brands LLC was formed in 2009 when SureTape Technologies LLC of Hickory, N.C., which already owned FrogTape, bought Duck and other tape brands.
And the market has grown as tape became a kind of canvas, Sommers said.