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'Ducky Dynasty' fiasco: A&E made all the right decisions

by Richard Hall Published: December 28, 2013

This entire “Ducky Dynasty” thing is interesting, and somewhat humorous.

A&E made the right decisions across the board. Not for any moral or ethical reason, but for business reasons. Which should always be their chief concern.

The large majority of “Ducky Dynasty” viewers aren’t members of the lesbian, gay, bisexual and transgender (LGBT) community. So, when Phil Robertson answered the question posed to him during the interview with GQ, he didn’t alienate much of his fanbase.

A&E made the right move in becoming a part of the controversy by suspending Phil. But it was akin to when an NFL team suspends a player during the off season: “Duck Dynasty” wasn’t being filmed, and we’re less than a month away from the premiere of a new season.

A&E did this to further prop up its cash cow by playing the politically correct card. All the while, the network ran reruns of the show ad nauseum. And the show’s merchandise sold out at various Walmart locations. And people talked, talked, talked about the show and the Robertsons.

Now, A&E decides to lift Phil’s suspension just in time for more interviews and media requests, and just in time for the upcoming season. A&E, by doing this, also makes the majority of the show’s fans feel successful in all of their campaigns. “They listened to us! We hold the power!” and so on. This further encourages the fans to stick by the Robertsons even more and, in turn, by A&E even more. Those fans feel like they have a stronger connection than ever to the family. All thanks to A&E’s business decision to get involved.

A&E appealed to both sides of the aisle: The LBGT community and the “Duck Dynasty” fans.

In the end, A&E completely nailed it. Even if the LBGT community lashes out at the network for “not having a spine” and sticking to its decision, it doesn’t matter, because they never watched the show or bought the merchandise to begin with.

by Richard Hall
Digital Media Specialist
Richard Hall is an award-winning newsroom developer, editor and blogger for NewsOK. He was born in Austin, Texas, spent his childhood in southern California and has lived in Norman since 1999. He graduated from the University of Oklahoma in 2008.
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