NEW YORK (AP) — EBay has redesigned its website to encourage visitors to browse and collect items they might want to buy later with something it calls the "feed."
The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they've clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items.
Ebay's old search feature — which helps shoppers who already know what they are looking for — is not going away. Rather, the company says it wants online shopping feel more like window-shopping or browsing in a brick-and-mortar store.
San Jose, Calif.-based eBay Inc. unveiled the new site Wednesday at an event in New York's trendy Meatpacking district. It will be available to eBay's U.S. users gradually over the next 100 days and to international users after that. EBay says it has 105 million active users worldwide. And it has about 25 million sellers ranging from large brands to individuals.