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Economy, environment, health shape food trends

 
By Janet Helm    Comment on this article Leave a comment
Published: January 13, 2009
photo - Whether spiked with caffeine, antioxidants or vitamins, function-added waters will continue to be a major health trend in 2009.MCCLATCHY-TRIBUNE Photo
Whether spiked with caffeine, antioxidants or vitamins, function-added waters will continue to be a major health trend in 2009.MCCLATCHY-TRIBUNE Photo

The troubled economy, environmental concerns and the desire to prevent age-related ailments are behind many of the top 10 food and nutrition trends expected to shape supermarket shelves and restaurant menus in 2009.

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FOOD CLAIMS
New foods marketed as healthful
The most frequently used claims for new foods and beverages launched in 2008, according to Mintel’s Global New Products Database:

→Kosher.

→All natural.

→No additives or preservatives.

→Organic.

→Microwaveable.

→No trans fat.

→Low-fat/fat-free.

→Premium.

→Allergy-related.

→Calorie (low/no/reduced).

McClatchy Tribune Information Services

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