EDMOND — Looking to spread a little holiday cheer and support to locally owned businesses, Citizens Bank of Edmond has begun giving its employees $5 and $10 vouchers to “mob” Edmond retailers with sales.
In an event called a “cash mob,” Citizens Bank encouraged its employees to shop locally by giving them a voucher good for a certain amount at a locally owned business. Bank employees visit the designated retailer at a scheduled time to spend the money, taking pictures and promoting the business on social media like Twitter along the way.
So far, bank employees have mobbed four Edmond businesss, including the coffee shop Cafe Evoke, the stationary store Chirps & Cheer, bookseller Best of Books and the outdoor retailer Edmond Summit Co.
“It was really fun for the employees — it felt like a Saturday,” said Bridget Jaime, training manager for Citizens who participated in three of the cash mob events. “It was really nice to meet the business owners and I've even gotten to buy a few Christmas gifts.”
The idea of a cash mob fits in with the mission of Citizens to support local businesses, said Jill Castilla, executive vice president of Citizens.
“Community banks are some of the largest funders of small businesses because we are small business, too,” Castilla said. “It's who we are.”
Citizens plans to hold a few more cash mobs before Christmas and then continue the events at least quarterly going forward, Castilla said.