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Edmond electronics distributor takes new approach at trade show

Petra Industries has been presenting its products at CES in Las Vegas for 27 years.
BY PAUL RIEDL Published: January 11, 2013

“We've recently partnered with a number of new manufacturers that include Hitachi, Rokform, Audiofly, Phiaton and Spyder,” Wigington said. “Our merchandising team is always trying to build new partnerships so we can offer the best selection of products and service to our dealers,”

From trade publications to its online catalog, the company markets its customers' products in print and online.

Petra was founded in 1985 by Bill and Cindy Stewart to focus on serving the small-to-medium retailer. Since then, the company has grown to offer more that 20,000 products from more than 500 manufacturers.