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Edmond entrepreneurs turn cookies into dough for customers

Bixby-based Cookie Advantage recently opened an Edmond location; the company sends personalized cookie tins to clients.
by Jennifer Palmer Modified: February 1, 2013 at 11:56 pm •  Published: February 3, 2013

Developing business

When developing the business model for Cookie Advantage, Carns said they wanted it to be attractive to franchisees. Startups can expect an initial investment of less than $75,000 with the potential to make a six-figure income. Plus, it's a four-day workweek: they don't bake Fridays because they don't want cookies lingering at the post office over a weekend.

“We wanted an efficient model that would give the person a life beyond the business,” Carns said.

Franchisees are able to set up their location quickly. Carver's Edmond location was up and running in less than two months. Carns says for most, a staff consisting of a husband-and-wife team with one part-time employee is sufficient. The size of the locations is just 800 to 1,000 square feet, and there's very little equipment to set up.

Cookie Advantage has now shipped more than 20 million cookies. The company has more than 20 franchises nationwide and expects to add a dozen this year.

Carver said she was surprised by how well the business has done. She grossed more than $23,500 in sales and filled 1,100 orders in January, her third month in business, and is on track to gross $300,000 in her first year.

by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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