Edmond entrepreneurs turn cookies into dough for customers

Bixby-based Cookie Advantage recently opened an Edmond location; the company sends personalized cookie tins to clients.
by Jennifer Palmer Modified: February 1, 2013 at 11:56 pm •  Published: February 3, 2013
Advertisement
;

Cookie Advantage customers know the importance of repeat and referral clientele. And sometimes, the way to get them is to sweeten the deal, literally.

Bixby entrepreneurs Kim and Duane Carns have created a thriving franchise based on thanking clients with fresh chocolate chip cookies. They founded Cookie Advantage 15 years ago and are now expanding nationwide, including a new Edmond location operated by Heather and Mac Carver.

It works like this: Cookie Advantage customers — commonly businesses such as real estate agents, car dealers and bankers — input the name and address of clients they want to thank, and Cookie Advantage ships them a batch of cookies and a survey card via priority mail. Sixty to 80 percent of the surveys are returned, and most contain referrals, Heather Carver said.

“It just makes sense for them to fill out the survey while they are enjoying a delicious, gourmet, made-from-scratch chocolate chip cookie,” she said.

The package has the business' name and logo on it — not Cookie Advantage — so they get all the credit and reap the benefits. The recipe is no secret; in fact, it's printed on a card enclosed in each package. The real secret, says Duane Carns, is the gesture.

“We found you need to ‘wow' people,” he said. “The cookies do a lot of the follow up for them.”


by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
+ show more


Trending Now


AROUND THE WEB

  1. 1
    Paul George suffers gruesome broken leg during Team USA scrimmage
  2. 2
    Cheesecake Factory Blasted for Offering Unhealthiest Meal in America
  3. 3
    Woody Allen Responds To Claims He Won't Hire Black Actors
  4. 4
    Oklahoma man delivered to jail after nearly 6 pounds of meth picked up from post office
  5. 5
    Oklahoma City Thunder: Prospect Tibor Pleiss reportedly headed to FC Barcelona
+ show more