Electronic Entertainment Expo can still surprise despite leaks

Traditionally, the Electronic Entertainment Expo is the place where video game publishers reveal their biggest and boldest creations. That’s changed in recent years.
By DERRIK J. LANG, Associated Press Published: June 12, 2014
Advertisement
;

The jaws aren’t dropping at E3.

Traditionally, the Electronic Entertainment Expo is the place where video game publishers reveal their biggest and boldest creations. That’s changed in recent years as game release dates have moved beyond the holiday season and leaks about upcoming titles have spread across the Internet.

“It’s true that the Internet and social media are allowing ideas to fly quickly,” said Yves Guillemot, CEO of “Assassin’s Creed” and “Far Cry” publisher Ubisoft. “This year, we were able to keep ‘Tom Clancy’s Rainbow Six: Siege’ a secret, so we were very happy with that.”

In the months leading up to this year’s trade show at the Los Angeles Convention Center, an unprecedented amount of both deliberate publicity campaigns announcing new games and seemingly unintentional breaches about upcoming titles meant that much of the typical E3 hype landed with a thud.

Can game makers still astonish? “I still think it’s possible to surprise people,” said Matt Nava, the former “Journey” art director who wowed the crowd at Sony’s press conference Tuesday with footage of “Abzu,” his undersea fantasy coming in 2016. “There’s still so many places you can take people where they never imagined they could go before.”

One surprise was “Splatoon”—no one guessed that the “Mario Bros.” maker had a zany online multiplayer shooter featuring shape-shifting squids battling each other with paint guns.