'Elf on the Shelf' is holiday hit

 
By MAE ANDERSON
Published: December 24, 2011

ATLANTA — There is one hot item this holiday season that won't be resting under the Christmas tree. It will be on a shelf — watching you.

In a few short years, the “Elf on the Shelf” picture book and accompanying elf doll has been transformed from a phenomenon known mostly around the Atlanta area to a national sensation sold in 12,000 stores.

For parents, the elf is an adorable yuletide enforc...


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